HSG Innovation Trophy

The HSG Innovation Trophy case competition offers you a chance to work on a practice-oriented case with Roche Diagnostics and to contribute to their development. Participants will have the opportunity to implement their theoretical knowledge and ideas to help the Partner Company tackle a challenge. 

The case as well as all the necessary background information will be presented with Roche Diagnostics at the Kick-Off Event.

About this years partner: 

Roche Diagnostics is the world's leading provider of diagnostic system solutions for hospitals, universities, private and research laboratories and medical practices. The rapid onset of COVID-19 has catapulted the diagnostic industry, which has before been under-valuated for years. Therefore, the sudden gained visibility can be used to explore new opportunities in the DTC segment.

Case:

1. Define the DTC market 

2. Describe potential segments and target groups 

3. Identify the most promising segment 

4. Elaborate the go-to-market strategy 

5. Describe potential incentives

Sign up on your own or team up with your friends to solve this case. Gain valuable practical experience in strategy development and strategic due diligence processes while having the chance to make a real impact in a large pharmaceutical and healthcare company.

During the final presentation, you'll get the chance to present your solutions in front of the Roche Diagnostics management and convince them with your winning idea!