HSG INNOVATION TROPHY 2026: Craft the Future of Luxury Fragrance
Mo., 23. Feb.
|SQUARE at the University of St.Gallen (B
Join the world's largest innovation competition for young talents. Create the next generation of personalised fragrance experiences.
Time & Location
23. Feb. 2026, 14:00 – 16:00
SQUARE at the University of St.Gallen (B, Guisanstrasse 20, 9010 St. Gallen, Switzerland
About the event
Our Partner: L’Oréal Brandstorm
The HSG Innovation Trophy is an independent, student-led innovation competition at the University of St.Gallen. Teams work on real business challenges and develop innovative ideas in close collaboration with selected corporate partners.
In Spring Semester 2026, the Innovation Trophy is run in collaboration with L’Oréal Brandstorm, L’Oréal’s global student innovation competition. Brandstorm gives students the opportunity to work on real strategic challenges, gain insights from L’Oréal experts, and compete on an international stage.
The HSG Innovation Trophy takes place ahead of the official L’Oréal Brandstorm selection phase and is designed to help teams prepare in the best possible way. While participation in Brandstorm is open to all students, the Innovation Trophy offers a unique advantage: early feedback, coaching, and the opportunity to pitch ideas at the L’Oréal HQ in Geneva.