HSG Entrepreneurship X SBC - From Idea to Startup
Di., 17. Nov.
|START Global, Attic Floor
Together with HSG Entrepreneurship, develop your own startup idea in just 3.5 hours and pitch it to a jury.


Time & Location
17. Nov. 2026, 14:00 – 19:30
START Global, Attic Floor, Unterstrasse 6, 9000 St. Gallen, Switzerland
About the event
Have you always been interested in startups but never knew where to start? In the Startup Ideation Event by HSG Entrepreneurship and the Students’ Business Club, you get your entry into the world of entrepreneurship.
At the heart of the afternoon is a hands-on case. In teams, you develop your own startup within 3.5 hours, based on one of three overarching themes:
- Future of Work
- Living and Community
- Food Waste
Each theme is divided into four specific problem areas, which we will present on the day of the event. Every team works on a different problem area, and at the end you pitch your results directly to the jury.

