ABOUT Roche Diagnostics AG:

Roche Diagnostics is a division of the Roche Group.

They develop advanced diagnostic solutions that help healthcare professionals make important treatment decisions for their patients. At the same time, they aim to better embed these solutions into global healthcare systems - at lower cost, while ensuring the best outcomes.

In more than 100 countries, they offer the broadest in vitro testing portfolio in the industry, as well as tools for consulting, digital diagnostics, disease management, laboratory automation and software systems. The result is integrated solutions for laboratories, healthcare professionals and healthcare systems.

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CASE:

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Market strategy for DTC product

1. Define the DTC market

2. Describe potential segments and target groups

3. Identify the most promising segment

4. Elaborate the go-to-market strategy

5. Describe potential incentives

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