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Di., 05. März


SQUARE - Säntis

Workshop: Strategic Renewal at Bucherer

Join us on an interactive journey through the strategic renewal processes at Bucherer and take part in developing new business innovations for their CPO division!

Workshop: Strategic Renewal at Bucherer
Workshop: Strategic Renewal at Bucherer

Time & Place

05. März 2024, 17:30 – 20:00

SQUARE - Säntis, Guisanstrasse 20, 9010 St. Gallen, Schweiz

About the event

Join us for an exclusive event that offers a unique opportunity for students to learn more about the strategic renewal processes at Bucherer while also developing potential strategies in collaboration with the Certified Pre-Owned (CPO) Team.


The workshop module "Strategic Renewal at Bucherer" allows you to deepen your already learned knowledge in the field of strategy practically and interactively. We teamed up with our strategic Partner Bucherer to offer you new perspectives and insights into innovation processes within the traditional luxury industry.

During this workshop, you will get a brief introduction to Bucherer's journey into entering the pre-owned market for watches and what challenges they had to face. The main part of the workshop, the interactive case study, offers you the unique opportunity to form groups and collaboratively work on a real-life business innovation case for the CPO division, followed by a short pitch of your initiatives in front of the CPO team. 


  • 17:30 - 18:00 | Introduction to CPO @Bucherer - From Tradition to Innovation
  • 18:00 - 19:00 | Interactive real-life case study in groups about potential growth opportunities at Bucherer CPO
  • 19:00 - 19:45 | Elevator Pitch in front of the CPO Jury
  • 19:45 - 20:00 | Group Discussion and Strategic Outlook
  • 20:00 - open end | Apéro riche and Networking Session with the Bucherer Team

Important: Please take note of our cancellation policy. In case you are not able to attend the event anymore, we ask you to notify us at least 24h before the event. Not only does this help us with planning but it also gives participants on the waiting list the chance to receive a spot at the event. No-shows will result in exclusion from upcoming SBC events for 3 months.

As places are limited to 25 participants, please apply until Friday, 1st March.

You will get our feedback until Saturday, 2nd March after the final participants have been carefully selected by SBC.

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