The vision of the Students' Business Club is to improve the exchange between companies and students. In workshops with people with practical experience  academic knowledge is to be put to the test and a feeling for the everyday and extraordinary challenges of business life is to be developed.

The main goal of the association is to broaden the horizons of the students and to give them a deeper insight into economic life in Switzerland.

Accordingly, the Students' Business Club offers a unique platform for its members and other members of the University of St. Gallen to unite a wide variety of perspectives in one room.

The participants of the association events should gain an enrichment for the design of their studies on the one hand and as an orientation aid for their career decisions on the other hand through the insights into the culture, processes, management styles and the competitive environment.